Python use cases

• Perform transaction-level attribution with the Markov model on a real dataset

• Perform cookiesless attribution with the Hidden Touch Attribution model on a real dataset

• Collection of use cases

R use cases

• Collection of use cases

General documentation

• If you want to know how to install ChannelAttribution Pro and deepen its features you can read our Handbook


• Learn why ChannelAttribution Pro is the best choice for marketing attribution and budget allocation by reading our Paper


• Learn how to perform attribution when no customer journeys are available and/or traditional media are present with the Hidden Attribution model, a new alternative to the Media-Mix model


• Learn more about how we helped GetYourGuide, a Berlin-based online travel agency and marketplace, boost revenue.


• For an introduction to multi-touch attribution with Markov model you can read our White Paper